Common foot problems
| Consumer Problems | Paladin Solution | 
| Build up of odour, particularly  | Natural merino fibre and SeaCell active® to effectively manage temperature and moisture Mesh panels and rib structures to aid air flow | 
| Heat and moisture buildup | Natural merino fibre and SeaCell active® to effectively manage temperature and moisture Mesh panels and rib structures to aid air flow | 
| Inadequate cushioning  | Anatomical cushioning strategically placed throughout for protection Dense cushion pad for added protection to bony prominences | 
| Tight top cuff causing  | Double cuff, high-stretch top to ensure minimal compression | 
| Irritating seams | Seamless toe closure for ridge-free comfort | 
| Hard to pull on | High-stretch top with lateral stretch >320mm for easy slide-on | 
| Poor shaping/poorly fitting | Trademarked Elastic Support System (ESS) for a snug, customised fit Y heel for an improved, wrinkle-free fit and pressure-point reduction Individual shaping for left and right foot | 
| Bunching and ride-down | ESS locks the sock snugly onto the foot | 
| Rubbing/friction | Merino wool and SeaCell active® knitted with ESS reduces friction | 
